MARKETING SUPPORT

PlayStation

•	Targeted National print and online advertising
	campaign -golf and gaming enthusiasts

•	Channel/Retail Blitz -POP, Pre-sell program and
	merchandising team support

•	Doral Blue Monster Consumer Contest - game
	publications, retail, online and in-box exposure

•	Demo sampling programs -Direct mail to
	PlayStation registered users and SCEA 3rd Party

•	Dedicated Pro 18 web site -demo, hints & tips,
	player bios and product information 

PC

•	Targeted print campaign in PC enthusiast, golf
	and lifestyle publications

•	Direct mail program to golf enthusiasts -direct
	tie to consumer contest and product rebate

•	Doral Blue Monster Consumer Contest - game
	publications, retail, online and in-box exposure

•	Co-marketing partnership with online gaming
	services, golf equipment and hardware partners

•	Dedicated Pro 18 web site -demo, hints & tips,
	player bios and product information